Whittaker’s has long been a household name when it comes to quality chocolate. Known for its smooth textures, rich taste, and commitment to ethical sourcing, the brand continues to have an impressive twist and its newest 250g block flavours are no exception. These latest additions offer a fresh opportunity for retailers to lift their chocolate sales while giving customers something new to crave.
If you’re looking to capitalise on this chocolatey momentum, here are some practical ways to do it.
Give the New Flavours the Spotlight They Deserve
New products, especially from a beloved brand like Whittaker’s, tend to draw attention. Whether it’s a twist on a classic or a completely new creation, these blocks deserve a prime spot in your store.
- Put them in a high-traffic area — near the entrance or close to the checkouts.
- Use “New” tags or colourful signage to catch the eye.
- If your setup allows, offer small samples. Sometimes, one bite is all it takes to make a sale.
Let the Story Sell Itself
People love knowing where their food comes from — and Whittaker’s has a story worth sharing. From responsibly sourced cocoa to Kiwi-made quality, each block carries more than just flavour.
- Add little info cards or signs near the display, mentioning things like the origin of ingredients or the inspiration behind a flavour.
- Share snippets of the brand’s background in your store’s social media or newsletters.
- Encourage staff to chat with curious customers about what makes these blocks different.
Think Beyond Just One Bar
The more people buy, the better your margins; so give them a reason to stock up.
- Offer mix-and-match deals like “any 2 for $10” or bundle packs with a small discount.
- Group the chocolate with other treat items — think premium coffee, wine, or even gift cards.
- Pre-make a few gift bundles, especially around holidays or special occasions. They’re perfect for last-minute shoppers.
Promote It Online Like You Mean It
Whether you have an online shop or just a strong local following on social media, use your digital space to build excitement.
- Add the new flavours to the top of your homepage or feature them in an email campaign. Such as this Stock4Shops newest addition of this Whittaker’s Block Ghana Peppermint 250g.
- Post real photos and honest reviews — nothing too polished, just something that feels relatable.
- Ask customers to share their favourite flavours or creative ways to enjoy them. User-generated content builds trust and spreads the word.
Time It Right
Whittaker’s chocolate new blocks are great any day of the week, but tying them to a season or celebration can create a sense of urgency.
- Around Easter, Chocolate Day, or Christmas, position them as the perfect gift or treat.
- If you’re involved in local markets or food fairs, bring these new flavours along for extra impact. Try out flavours like Whittaker’s Block Rum and Raisin, Whittaker’s Block White Chocolate 250g & more.
- You could even run a small giveaway or in-store draw — it adds energy and pulls in more foot traffic.
Final Thoughts
Whittaker’s continues to deliver when it comes to bold, exciting flavours and quality you can trust. With a bit of smart placement, storytelling & creative marketing, you can turn these new 250g blocks into a reliable sales booster.
The blocks are here. The demand is real. All that’s left is for you to take the opportunity and run with it. So, stock your shelves from Stock4Shops and enjoy seasonal discounts and offers on exclusive products.
