With Valentine’s day right around the corner, you’re likely in need of chocolate treats for your customers. As one of the most successful times to sell chocolates off shelves, Valentine’s day is the best time for retailers to profit off this season of “Love”. With husbands, boyfriends and even friends looking for chocolates in bulk, this holiday is an example of peak marketing for many brands.
In this case, with so many people purchasing last minute candy during Valentine’s week, we view this as one of the best opportunities for retailers to capitalize on maximizing profits from this holiday season through bulk chocolate purchasing of products.
Chocolates Are King on Valentine’s Day
It is hard to resist chocolates and especially if it’s offered by a loved one. Everyone loves chocolates, therefore, since these items are relatively inexpensive, universally loved and can help propose, express or sway someone, hence there are many who love giving chocolates as a gift.
Since there are tons of different chocolate options, retailers can purchase them in bulk and be able to sell them to customers at a lower price point and/or provide them a certain percentage off for large volume purchases.
While purchasing chocolates in bulk, be sure to confirm how many units are in the packaging, because if the product is sold as a set package (e.g., 12-pound boxes), you will have to have enough inventory on-hand to cover the entire quantity of sales during peak volume sales days between February 12th – 14th.
Easy Bundling, Higher Ticket Size
Bulk chocolates allow retailers to create attractive bundles of chocolate boxes paired with greeting cards, flowers, teddy bears, or small gifts. Bundling increases the average order value without increasing customer effort. Shoppers love “ready-to-gift” options, especially when they’re short on time.
Reduced Time to Convert Stock into Sales, Reduced Time at Risk
Chocolates for Valentine’s Day will have a very short selling period but will sell quickly. The bulk items can be picked up, preventing the store from being stuck with money tied up in stock. Valentine’s Day chocolates will appeal to shoppers through impulse buys, not just through niche gifts, thus allowing stores to reduce shelf space faster and have little to no stock remaining at the end of the holiday.
Maximum Benefit in Physical Locations or Online
Targeted shoppers of bulk chocolates on Valentine’s Day can find success at either an online store or physical retail location. Displaying bulk chocolates in a physical location can increase impulse purchases due to visually appealing displays, while purchasing bulk chocolate inventory online allows for a plethora of electronic marketing formats such as flash sales, bundled pricing, and same-day delivery; critical sales drivers in stores during Valentine’s Week.
Smart Shopping is Better than Impulsive Buying
Retailers that plan their purchasing of bulk confectionery in advance will be able to purchase products at a much lower price than to wait until the last minute. Retailers who plan ahead and make their bulk purchases will have more time to create unique/individual packaging for their products, develop a stronger brand identity and develop better promotional strategies than competing retailers.
Conclusion
Retailers that take advantage of bulk purchasing of chocolates for Valentine’s day should not focus on just purchasing more products; they should focus on how to sell their bulk chocolates in a more strategic manner. Lower costs, higher profits, faster sales, and happier customers are all great outcomes for retailers. In a gift-giving season based on emotion, selling chocolates is still the quickest way to market off and profit fast.
